Branding

Creating the IGNITE MOVEMENT in St.Gallen, made me realized the importance of communications. The story we tell is the essence of what brings us together. Real stories have the power to bring the best from us. This reflection led me to start a first internship at the ICRC ( International Committee of the Red Cross )

Learning from people who spent their lives in warzones helped me understand the real meaning of courage. They all had one point in common. They had chosen to write their own story. They had chosen to work for a purpose that they could truly believe in.

Communication is an act of clarity. Allows us to show the human side of our company.

Media

After IGNITE and the ICRC I understood I was a storyteller.

This led me to work with Appenzeller Bier. As a social media consultant. THe idea was the following. How can a traditional brand share their story on the digital world without losing their essence.

This led us to work on SLOWER LIVING, a campaign that celebrates the swiss culture. And the philosophy behind the products.

My aim with marketing

My mission is to help brands understand what makes them human. The pressure of performance can easily take us away from esthetics, and it is my job to help you align performance with meaning. In order to reach for your audience and have fun in the process.

As an artist, my approach lies in the ability to strengthen what makes you authentic.